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Gist on The Fun From The Just Concluded Youtube Week #YoutubeWeekNG

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On the 18th of June, 2019, YouTube Nigeria kicked off a whole week of activities, content premieres, and fan meet and greets in Lagos  with the award of a number of Gold and Silver Play Buttons to local YouTube Creators.

Gold Play Buttons are awarded to channels which have reached the one million subscriber mark, and Silver to those which have garnered 100,000 subscribers. On the first day, D’banj picked up a Silver Play Button in recognition of achieving 100,000 subscriptions to his YouTube channel, while Neptune3 Studios, 2Baba Idibia, Teni and Adekunle Gold received similar awards during the course of the week. Flavour, whose channel has crossed the one million subscriber mark, picked a Gold Play Button during the week.

The Play Buttons were presented at a media event in Lagos, where Addy Awofisayo, YouTube Partnerships Manager, outlined the activities underway that week.

A week-long bootcamp for YouTube Creators started on Monday morning and ended  in a graduation ceremony and wrap party on Friday, 21 June. The Bootcamp covered topics like channel & content strategy, working with brands, creator responsibility, production, and accelerating growth on YouTube. A public YouTube Masterclass  held on Saturday, for registered participants.

Throughout the week, YouTube Nigeria premiered new original series including the D’Banj ‘Adventures KokoMaster’ series,which premiered on Monday, the ‘Brotherhood’ series premiere from Accelerate TV on Tuesday, the SceneOne ‘Ayetoro’ series premiere on Wednesday and an evening with Tuface Idibia (2Baba) on Thursday.

Fans had a chance to meet, greet and engage with their favourite Creators this week too. Creators such as Abisola Aiyeola, Tobi Bakre, Layefa Beauty, and Zeelicious Foods were there to engage and interact with fans daily at planned events.

“Nigeria has a culture that is steeped in sharing and storytelling, and Nigerians are passionate about music, entertainment and education,” says Addy Awofisayo, YouTube partnerships manager. “Since its launch in Nigeria in 2011, we’ve provided a platform for Nigerians to share the country’s unique and diverse culture on a global stage, and also offer Nigerian users more relevant content.

Over 5000 hours of content are uploaded to YouTube every minute, says Awofisayo. “YouTube attracts a global generation that has grown up watching what they want, whenever they want, on whatever device is closest. What happens on YouTube is a reflection of what is important and relevant to the world. YouTube has a large and passionate community where people gather and express themselves, share experiences, and reflect on what they think about and care about moment to moment. We’re very excited, this week, to bring YouTube’s Creator community and fans together to share, learn and celebrate YouTube and the Nigerian Creators who are taking our culture to the world.” she added.

Entertainment

DJ FRIZZLE LEE – #NoDullVibez & #FireboiMashUp

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Much Anticipated Mixtape has been finally dished out by Dj frizzle Lee. Its da Party Mix Vol.1 – No Dull Vibez.

Guess what! Its a double dose 🎉😁.. If you are A FireBoi Lover, this is for you.. Dj Frizzle also drops a Mashup Mix of FireBoi Compilation..
Enjoy & pls follow his handle below. He awaits your feedback.
IG/Twitter – @djfrizzlelee
Whatsapp – +234 8083558543

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AJEBO UNLEASHED 6.0 SET TO HOLD ON THE 1ST OF SEPTEMBER

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It’s almost that time of the year when Ace Comedian, AJEBO brings together people from different walks of life to serve them a resounding entertaining galore in the beautiful city of Lagos, Nigeria.

 

Known for his hilarious animated comedy skits which is a toast of the internet within and beyond Africa, AJEBO is also credited to be one of the most creative comedians as his spontaneous standup comedy performance synergizes with his animated personality to create a unique comedy brand.

 

AJEBO is a family brand that cuts across all audience categories with his relatable contents which are “made in Nigeria” cartoon skits, “Kids Friendly” Jokes and his popular live show “AJEBO UNLEASHED.  Having successfully sold out 5 shows consecutively, THE HOUSE OF AJEBO hereby present the 6th edition of #AJEBOUNLEASHED which is themed “WHAT WOMEN WANT”

 

Being married to his heartthrob and just recently celebrated their one-year wedding, it’s safe to say Ajebo has been able to experience “What Women Want” directly from his better half. Does Ajebo really know What Women Want? Do you know What Women Want? Are you ready to find out What Women Want?

 

Publicist of HOA; Omobola MBmatic Fadamiro announced that “Ajebo-gang as Ajebo mostly calls his fans are not ready for what is to come in this edition of #AjeboUnleashed. We have had Ajebo highlight different topics by infusing them in his performances, this year He will be focusing on Women; What Women Want. From the set up to the show proper, the audience will be carried away with the concept of the show, valuable entertainment and they will really get their money’s worth.”

 

Joining AJEBO on stage are Seyi Law, Helen Paul, I Go Die, Akpororo, Dan D Humorous, Kenny Blaq, Josh2funny, Forever, Ushbebe and other heavyweight comedians.

 

Tickets are available at Naijatickets, Nairabox, All Bukka Outlets, Afritickets and more. Tickets are fast selling as this highly talked about show is scheduled to hold on the 1st of September 2019 at the prestigious Eko Hotel and suites. Our advice is to get your tickets now and make sure to get to the show early as we do not want you to miss a thing

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Estol Africa discovers Raw Music Talent with International Choreographer, Zinny X

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UK-based Nigerian creative dance director and musician, Ezinne Asinugo is breaking new career boundaries by teaming up with pan-African Media and PR agency- Estol Africa

The talented dancer, choreographer and artiste plastered this new direction when she recently signed a PR and management agreement with Estol Props Media in UK.

Having established herself on the continent as one of the most sought-after Dancer and Choreographer in Europe, Zinny X now forges a new alliance with the Multi-faceted creative powerhouse Estol Africa to help take her brand  as a musician and also a creative dancer to a whole new level of success and accomplishment on the continent, and globally.

Welcoming Zinny x to the family, Esther ‘cutekimani’ Tosin Adekeye, Managing Partner Estol Africa, reiterated that one of the goals of the company is to nurture African talents to becoming global brands.

Speaking on the management deal, Managing Partner, Esther Adekeye, expressed her confidence in the spark Zinny X is bringing into the music scene.

“Ezinne is a bundle of raw talent that would become phenomenal with proper direction. We are confident that this move, along with many others would put the Nigerian entertainment industry further in the center, on the world’s radar ”.

Zinny X on the other hand expresses her joy; “I have had personal encounters with the talents that have been and are still being represented by Estol Props Media and I can’t wait for us to start to break boundaries together. Dancing is an art, music is life. Combine that together and you have magic. I am that magic so keep your eyes locked on me”

Estol Africa has become a household name in Media Relations, Talent Management, and Influencer Marketing with footprints in Nigeria, Kenya, Ghana and expanding with strong international affiliations across Africa and Europe.

Talents who have been engaged by Estol Props Media include Ruth Kadiri, Chy Nwakanma, Harrysong,Bimbo Ademoye and the newest addition, Zinny X.

You can connect with her on Social Media Instagram, Facebook and Twitter @zinnyxgram

 

ABOUT ZINNY X

Ezinne is one of the leading faces of the beautiful dance trio CEO Dancers, Semi-finalist from Britain’s Got Talent 2013, who have graced the World Music Awards, Global Citizen DC and BET Experience stages.  She has worked with notable artists like Rihanna, Drake, Tiwa Savage, Davido, Awilo Logomba, D’banj and a host of others. She was the lead choreographer at the 2019 Afronation Festival in Portugal, where she also performed her first single “Instruction- Wosa!”

Ezinne  and her CEO dance mates are the first Afropop dancers to grace the international stages and have headlined their own shows in the UK, Europe, Africa, the US and Canada.

 

Ezinne has had the honor of performing for millions on Britain’s Got Talent, The Brit Awards, MOBO Awards, World Music Awards and BET Experience where she has become known for her versatile and energetic dance styles, clean and sharp execution, and her creative movement.

Ezinne has maintained a focus in the art of dance and choreography and is currently the director of ‘Zinarts Productions’ focused on creating incredible dance productions worldwide.

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DAPOTUBURNA PUTS FORMER LABEL TINNY ON BLAST

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Dapotuburna reveals that his former label mate Ycee was not getting his royalties from shows were he getting booked for about 2 Million Naira. He claims that he would not even receive any form of compensation for his performances from his former label boss Tinny and that had been happening for years.
In an exclusive interview with Rachel and Sheye Banks on Soundcity 98.5 Fm Lagos, he reveals that Tinny also treated him and his label mates including Damilare and Bella Alubo unfairly throughout the duration of their contract with the label. Damilare was allegedly assaulted physically by Tinny and Bella Alubo was left by herself to find a place to stay when she was asked to perform at Ycee’s Juice concert in London.

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How to grow your personal brand on Social Media in 8 steps by Tosin Adekeye [Cutekimani]

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What do Tiwa Savage, Genevieve, D’banj, Davido, Toke Makinwa, Ebuka Obi-Uchendu all have in common?  Besides their multi-million- naira worth of Social Media followers, and numerous endorsement deals? You guessed right, none of them need an introduction.

They have mastered the art of Personal branding, an ongoing process of prescribing an image or impression in the minds of people. It is not just about being famous for your talents, but also for the values, attributes and ideas you represent.

Tiwa Savage for instance combines beauty, talent and business, to create a powerful brand. Even in a male dominated industry, she has garnered a cult following of over 10 million people across social platforms.

I remember one of my conversations with Tiwa Savage, taking on the African market, she was intentional, intentional with plans, intentional with executions, even with what she puts out and it’s very visible everywhere down to her social pages especially Instagram.

If you want to be seen as more than just a kiosk or one minute wonder, pay attention to these key annotations below:

  1. Define your brand. Teddy A didn’t become famous just because of Big Brother Nigeria, he put in efforts into defining his brand for himself (as opposed to letting others define them). To define your own personal brand, you need to know yourself. What do you want to be known for? What do you value? What are you passionate about? The answers to these questions will help you shape your path.
  2. Offer something unique. Simi, asides her sonorous voice is also known for her dynamic stage performances, song writer, producer, sound engineer and actor. She offers something that redefines the business of music. What makes you stand out?
  3. Perfect your craft. This is probably the first rule in branding. Don’t try to be everything to everyone. She may have multi-million-naira endorsement deals, a book, a side gig and more, but Toke Makinwa started out as an On Air Personality. Only after she established herself and gained credibility in the industry did she launch her Vlogging, book and other business ventures. Pick one thing you want to be known for and focus on being the best at that first.
  4. Create opportunities for yourself. In addition to starring in movies, hosting talk shows or dropping albums, Tiwa Savage has remained relevant through carefully selected affiliation with brands to promote/market their products; from feminine care products to beverages, telecoms, baby care products to even alcohol, First African artiste to join Pepsi. You should be finding ways to broaden your exposure to different audiences. Start a blog or offer to guest blog on someone else’s. Apply to be a speaker at industry events. Write a book. Start a podcast. Do anything you can (that is true to your brand) to get your name out there and further establish yourself as an expert in your field. Leverage what you have.
  5. Maintain quality social capital. Banky W has Tunde Demuren, Wizkid has Tiwa Savage, Femi Otedola has Dangote, Omoni Oboli has Uche Jumbo, Ufoma McDermott, Chioma Chukuwka, BamBam has Teddy A.  Celebrities with powerful personal brands surround themselves with other powerful celebrities.The  lesson? Build your network with professionals you admire and whose level of success you aspire to. Of course, this is easier said than done, as making connections and building relationships take time and effort – not to mention the relationship should be mutually beneficial.
  6. Be Intentional about social media. Social Media is only as useful as what you make out of it, that’s why we have a lot of content creators these days who have become celebrities in their own right. They have active followers on social media, but they are also strategic about what they choose to put out into the world. They know how they want to be perceived and structure their posts accordingly, with a set pattern. Consider doing the same with your own social media accounts. Talk to people when they talk to you. Interact with people who care about the same things you do—the same rules of face-to-face etiquette applies to social networks.

    The next time you post, link, upload or tweet, really think about what you are putting out there, and what you are presenting to the world in general (and potential employers in particular).  If it doesn’t match your personal brand, don’t post it

    1. Be Original. While you want to stand out, you also don’t want to try to be something you’re not. People can spot inauthenticity a mile away, and the minute they sense it in you, you will lose their trust.
    2.  Be patient. You can’t create a personal brand overnight. It takes time and continuous effort to build it.

    A person’s reputation often rests in their own fragile hands. Sometimes, they can use that power to their advantage; other times, it can destroy them altogether.

    Now that I have placed the cards in front of you, choose your game.

     

    Written by

    Adekeye Esther Tosin

    Media Professional and Chief Disruptor

    Estol Africa

    Social handle: @cutekimani

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