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Mustardels Media Set to Host and Hold Lagos Digital Summit, to Empower Businesses and Individuals

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After a highly successful maiden edition in 2017, Mustardels Media, a frontline digital media outfit, is set to host the 2018 edition of the Lagos Digital Summit (LDS), a gathering of digital communication adopters, professionals and enthusiasts for the accelerated development of their businesses and the attainment of consistent value-add to various sectors and spheres of existence in Nigeria.

 

Organised in collaboration with Expoze Nigeria, a leading Lagos-based digital media firm, the summit, themed “Digital and the Future of Business”, would hold on Friday 23rd November 2018 at The Zone Tech Park, Gbagada Lagos by 10:00 am and will focus on the expected impact of digital media on businesses and how founders as well as managers can ensure the relevance and profitability in a fast-evolving digital world.

 

“We are motivated to host LDS again because of the zeal to see entrepreneurs, tech and media enthusiasts take advantage of digital tools to grow their businesses in the coming years,” said AdewaleAdetona, one of the organisers and partners of Mustardels Media.

 

“Over a thousand people have registered so far and we look forward to welcoming everybody as we are set to make their attendance worthwhile through engaging discussions, valuable insights and transformative ideas that would emerge from the summit.” Adewale added.

The keynote speech at the summit will be delivered by Dr. Joe Abah, Country Director, Development Alternatives, Inc. (DAI) and former Director General, Bureau of Public Reforms. Other speakers and facilitators at the summit include TerverBendega, Brand Manager, Taxify West Africa; Felicia Otolorin, Lead, publisher Relations, Google Nigeria; OyeAkideinde, Regional Director, Boomplay; Frank Donga, Actor/Comedian; Femi Bakre, Founder, KraksTV; WoliArole, Comedian/Actor; and Jude Odia, Chief Operating Officer, Starcom Media Perspectives.

 

“With three business-focused panel sessions on howcreative entrepreneurs can take advantage of digital for economic development and thereby take charge of the future before it arrives,LDS 2018 promises to be a once-in-a-lifetime opportunity to learn firsthand from experts in the industry,” said AdemolaAdetona, Creative Director, Expoze Nigeria.

 

Other panelists and facilitators at the summit are on-air personality and digital content creator, TosynBucknor; LanreBasamta, Marketing Manager, Sidmach Technologies; TosinAjibade, Founder, OloriSuperGal; FisayoFosudo, Tech blogger, to mention a few.

 

Lagos Digital Summit 2018 is FREE to attend and targeted at Brand and Communication Managers, Techpreneurs, Digital Media Strategists, SME Owners/Managers, Start-ups, MDAs, corporate bodies, tech compliant and adaptive firms, and the general public.

Registration is however required  to attend the event

CLICK HERE TO REGISTER

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Business

Sony ATV Announces New A and R Manager For Africa, Scouts for New Talents Across the Continent

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Sony/ATV Music Publishing South Africa announced it has named Munyaradzi Chanetsa (Munya) A&R Manager, Africa, effective June 1.

In this role, Munyaradzi will be responsible for finding new talent throughout the continent, promoting songwriters’ copyright and careers, and connecting them to larger opportunities around the world. He will also work closely with colleagues to pitch new and existing repertoire into the marketplace. (more…)

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Featured

Enjoy Discount Deals With Kenya Airways Birthday Bonanza

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Are you planning that romantic destination holiday for you and the love of your life? fancy a visit to Mauritius? Maybe Seychelles? Or even the popular Dubai? If yes, then you are in some great luck.

 

Kenya Airways is offering a promotion deal of up to 43% off on all flights which has been running since the beginning of the year and would be coming to a close on the 7th of February, 2020. That means you have only 2 days left… Whelp!

 

You can still make it happen though. Even if you plan to travel by November this year, you can book your flights early as the booked flights can run between February to November.

 

So what are you waiting for? Hurry to the official Kenya Airways website and book your flight seamlessly. Don’t say I did nothing for you. Don’t miss out on this great deal

 

 

 

 

 

 

 

 

 

 

 

Here’s the link to the website below

KENYA AIRWAYS

 

 

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Featured

Music helps solves depression – Ibitoye olakunle (Jokunle)

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Dealing with Depression through Music.

“And it came to pass, when the evil spirit from God was upon Saul, that David took an harp, and played with his hand: so Saul was refreshed, and was well, and the evil spirit departed from him.” 1 Samuel 16;23

It ain’t me by Kygo and Selena Gomez happens to be one of my favourite songs of all time, same with Numb/Encore by Jay Z and Linkin Park as well as Cheap Thrills and Elastic heart by Sia. These songs have guided me through some pretty rough and difficult patches of my life and I am very sure I am not alone on this.

Music is life, good music is healthy food for the spirit, soul and brain. Music speaks a universal language not limited by language, religion or ethnicity. Music is all encompassing, able to bring out and express feelings deep within one’s soul. Music brings out your feelings – joys, sorrows and pain into reality. Sometimes you find yourself in the words, sometimes in the beats and sometimes in the rhythms only you can make sense of.

The reality of the twenty-first century leaves one in a constant state of depression. While there are people with more than enough, there is triple that number with barely enough to survive on.

The pressure society puts on young people in itself to attain certain things within a very short period of time irrespective of the cost(s) leaves a very depressed generation – most are too ashamed to even talk about it and die in silence.

The high rate of depression in the twenty-first century world is evident in the growing rate of suicides, the content we put on social media and the increase in the abuse of drugs and substances mostly by young people.

In today’s world, music has become a vehicle in countering depression and changing lives. Religion wise, music is a tool of healing, worship and evangelism. Most times you get to find your inner vibes with really good music.

  1. If you’re going through a good or a bad day, there’s a song for you – getting out of that mood may depend on some happy music and good vibes and voilà you’re back on your feet. Asides from urban radio stations, downloading music apps like Apple Music and Deezers can let you select and listen to music that suits your mood and tastes.

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Featured

Millionaires Casino set to be re-opened at Two Rivers mall. Nairobi, Kenya

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The Millionaires Casino, a state of the art casino set to revolutionize the gaming
industry is set for a comeback at the end of this month, 31st August 2019, at the Two Rivers Mall,
Nairobi. (more…)

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Entertainment

How to grow your personal brand on Social Media in 8 steps by Tosin Adekeye [Cutekimani]

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What do Tiwa Savage, Genevieve, D’banj, Davido, Toke Makinwa, Ebuka Obi-Uchendu all have in common?  Besides their multi-million- naira worth of Social Media followers, and numerous endorsement deals? You guessed right, none of them need an introduction.

They have mastered the art of Personal branding, an ongoing process of prescribing an image or impression in the minds of people. It is not just about being famous for your talents, but also for the values, attributes and ideas you represent.

Tiwa Savage for instance combines beauty, talent and business, to create a powerful brand. Even in a male dominated industry, she has garnered a cult following of over 10 million people across social platforms.

I remember one of my conversations with Tiwa Savage, taking on the African market, she was intentional, intentional with plans, intentional with executions, even with what she puts out and it’s very visible everywhere down to her social pages especially Instagram.

If you want to be seen as more than just a kiosk or one minute wonder, pay attention to these key annotations below:

  1. Define your brand. Teddy A didn’t become famous just because of Big Brother Nigeria, he put in efforts into defining his brand for himself (as opposed to letting others define them). To define your own personal brand, you need to know yourself. What do you want to be known for? What do you value? What are you passionate about? The answers to these questions will help you shape your path.
  2. Offer something unique. Simi, asides her sonorous voice is also known for her dynamic stage performances, song writer, producer, sound engineer and actor. She offers something that redefines the business of music. What makes you stand out?
  3. Perfect your craft. This is probably the first rule in branding. Don’t try to be everything to everyone. She may have multi-million-naira endorsement deals, a book, a side gig and more, but Toke Makinwa started out as an On Air Personality. Only after she established herself and gained credibility in the industry did she launch her Vlogging, book and other business ventures. Pick one thing you want to be known for and focus on being the best at that first.
  4. Create opportunities for yourself. In addition to starring in movies, hosting talk shows or dropping albums, Tiwa Savage has remained relevant through carefully selected affiliation with brands to promote/market their products; from feminine care products to beverages, telecoms, baby care products to even alcohol, First African artiste to join Pepsi. You should be finding ways to broaden your exposure to different audiences. Start a blog or offer to guest blog on someone else’s. Apply to be a speaker at industry events. Write a book. Start a podcast. Do anything you can (that is true to your brand) to get your name out there and further establish yourself as an expert in your field. Leverage what you have.
  5. Maintain quality social capital. Banky W has Tunde Demuren, Wizkid has Tiwa Savage, Femi Otedola has Dangote, Omoni Oboli has Uche Jumbo, Ufoma McDermott, Chioma Chukuwka, BamBam has Teddy A.  Celebrities with powerful personal brands surround themselves with other powerful celebrities.The  lesson? Build your network with professionals you admire and whose level of success you aspire to. Of course, this is easier said than done, as making connections and building relationships take time and effort – not to mention the relationship should be mutually beneficial.
  6. Be Intentional about social media. Social Media is only as useful as what you make out of it, that’s why we have a lot of content creators these days who have become celebrities in their own right. They have active followers on social media, but they are also strategic about what they choose to put out into the world. They know how they want to be perceived and structure their posts accordingly, with a set pattern. Consider doing the same with your own social media accounts. Talk to people when they talk to you. Interact with people who care about the same things you do—the same rules of face-to-face etiquette applies to social networks.

    The next time you post, link, upload or tweet, really think about what you are putting out there, and what you are presenting to the world in general (and potential employers in particular).  If it doesn’t match your personal brand, don’t post it

    1. Be Original. While you want to stand out, you also don’t want to try to be something you’re not. People can spot inauthenticity a mile away, and the minute they sense it in you, you will lose their trust.
    2.  Be patient. You can’t create a personal brand overnight. It takes time and continuous effort to build it.

    A person’s reputation often rests in their own fragile hands. Sometimes, they can use that power to their advantage; other times, it can destroy them altogether.

    Now that I have placed the cards in front of you, choose your game.

     

    Written by

    Adekeye Esther Tosin

    Media Professional and Chief Disruptor

    Estol Africa

    Social handle: @cutekimani

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